Client: Pharmaceutic Litho
Through a referral from work with Troon Golf, Sociactive was contacted by Pharmaceutic Litho in the Los Angeles Metro-area. Pharmaceutic Litho is a lithographer or print company that produces secondary packaging for bio-tech industries, which include labels for medical devices to pharmaceutical labels. We were thrilled to dive into a new industry.
The company has been around since 1964. It has a solid reputation and well-formed brand concept. Although the company had a website since the late ’90s, it was lost on the web. The website was designed well and looked good, but it did not show up on relevant searches for its products and services, even for the company name itself. The website did not show up on the first 100 results (first 10 pages) for most searches that related to the company’s offering. For the few phrases that it did show up, the website was on the 5th to 9th page. To be successful on web searches, it is imperative that a business’ website show up on the first page (top 10) of a search because 99% of people on the web do not go past the first page of search results. Further industry analysis showed that several phrases the company’s execs thought were relevant to their company or industry were not actually relevant because the phrase may have been too broad/general, company-speak or technical-talk.
They needed an outside perspective to realign their awareness of potential customers that look for their product and service on the web. After even more research into the words and phrases their potential customers are actually using to search for them on the web, we outlined a strategy to revamp the company’s website. We made some minor graphical changes to the website’s look and adjusted how visitors interact with the website. The new layout was then plugged it into a content management system, and Sociactive implemented website SEO to optimize results. Check out how they perform for a couple of their relevant searches; Pharmaceutical Printer, Pharmaceutical Labels.
Website SEO Results in ROI
Today, we are proud to say that we worked hard and smart to bring them out of the depths of Internet search oblivion with website SEO. The new revamped website achieved immediate results, and the company earned a positive return on its investment the first week it went live. Furthermore, traffic on the website has nearly quadrupled and will continue to steadily increase.
Pharmaceutic Litho & Label Company
3990 Royal Avenue
Simi Valley, CA 93063
Brand RedevelopmentBrandingBusiness ListingsInternet MarketingLead GenerationLeadsLocalLocal ListingsMarketingMarketing CommunicationsReturn on Marketing InvestmentSalesSales & MarketingSearch Engine OptimizationSearch OptimizationWebsite DesignWebsite Redesign