Project: Pecan River Ranch
We were referred to the family of owners of Pecan River Ranch by the doctors at Sagis Diagnostics. With logo in-hand, the owners wanted to build a website and design marketing collateral from the single graphic. It needed to be fitting for a high-end vacation rental (ranch property) in the Texas Hill Country near San Marcos and the San Marcos River.
With wild hogs, turkeys, deer and birds roam among 400 mature pecan trees on property, Pecan River Ranch is a luxury vacation rental for an excursion with friends, romantic escape or outdoor adventures. Because it is a private and gated ranch that rests on the spring-fed San Marcos River, it’s also popular for event rental for weddings or family gatherings.
After meeting with the owners/family, it was decided that the goal was to focus on creating a website with a simple but elegant aesthetic that is easy to navigate, similar to the interior of the ranch house – cozy atmosphere, lots of space and beautiful design. The crux of the project was that a property manager would need to be able to manage the site, but she was already knee deep in the VRBO portal using it for reservations, booking calendar, etc. Due to her comfort level with it and the fact they had reservations more than a year out, the owners decided against a custom reservation package managed through the website. They did not want the property manager to manage two books.
In the end, we made the most of a marketing website that cobbled together some VRBO data. It turned out to be a relatively simple web development project because we didn’t have to create business listings or optimize social media for the venue. The location must be kept secret for security reasons. We still hope to make it there for a vacation, we mean “team building company outing” some time in the near future… hopefully.
Pecan River Ranch
San Marcos, Texas