Marketing Fiduciary
What does it mean that we’re a marketing fiduciary?
When a third-party marketing agency serves as a marketing fiduciary for your business, we take on a deeper level of responsibility and trust than a typical contractor or service provider.
DeVido Marketing will always work in your best interest. This goes beyond just delivering marketing services, which means our agency acts in your best interests, similar to how a financial advisor or lawyer would.
As your marketing fiduciary, we’re ethically bound to act in the best interest of your business by prioritizing your company’s long-term success and brand integrity over short-term gains rather than our own revenue or convenience. We’ll show a proven track record of advocating for clients (not just spending marketing dollars anywhere and everywhere), which means a willingness to say “no” to bad ideas even when they come from the client.
How is the DeVido Marketing company different from a traditional marketing agency?
| Traditional Agency | Marketing Fiduciary |
|---|---|
| Sells you predefined services or packages | Builds a custom strategy based on your needs |
| Driven by retainers, upsells, or ad spend cuts | Driven by long-term business outcomes and trust |
| May prioritize what benefits them financially | Prioritizes your success, even at a short-term cost |
| Delivers what’s asked | Advises what’s right, even if it challenges you |
Our Role as Your Marketing fiduciary
Strategic Marketing Alignment with Your Vision
We work with you to thoroughly understand your brand values, goals, and mission. Marketing guidance, recommendations, or decisions are made to support sustainable growth, even if it means recommending lower-cost or slower-growth strategies that build long-term momentum.
Transparent Advice and Guidance on Sales & Marketing
DeVido Marketing provides honest assessments, even if it means advising you not to spend money on a certain campaign or tactic. If it comes up, we disclose conflicts of interest or referral commissions from advertising platforms, technology service providers, or software vendors.
Budget Marketing Allocations Responsibility
Your sales and marketing budgets are managed as if they are our own, avoiding unnecessary spend or inflated markups. DeVido Marketing toils every day to optimize the return on your marketing budget and provides clear reporting that shows how time and resources are being utilized or invested.
Ethical Digital Marketing Practices
Nefarious or misleading tactics (clickbait, fake scarcity, black-hat SEO, etc.) that could damage your brand’s reputation are never used. We’ve worked hard to build trust with clients and we apply the same approach to your customers, which will lead to longer-term customer or brand loyalty.
Marketing Success Accountability
With reporting as simple or detailed as you prefer, DeVido Marketing owns the results of our work, SEO campaigns, or digital advertising performance. The marketplace is constantly changing, so we’re willing to admit when a marketing misses the target and then present options on how we can address it.
Client & Marketing Data Stewardship
It’s often in the news, and we have no intention of being in it the conversation on data breaches or data mismanagement… DeVido Marketing treats your information and customer data with the highest level of confidentiality and compliance. It is not used for our own benefit nor is it with others.
Your Marketing Trustee
When you are ready for a trusted long-term partner, not just a vendor, we’re ready to meet to see if our values, transparency, and leadership sync with your needs or your organization.
Let’s Start The Conversation
Let’s Start The Conversation
We can be on our way with simple contact info, but the more information you provide, the sooner we can build that trust.
[fluentform id=”7″]