Sales and marketing intelligentsia
We Work Hard to Stay Ahead of The Curve
There are tons of ideas and tools that overcomplicate simple methods or processes to build brands and businesses. We stay abreast of developments and analyze options for clients.
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Should Your Company Be Blogging?
Many clients come to us because someone said they need to start blogging or have a blog on their company’s website. And we say “yes you did… 15 years ago.” A blog tool can serve an extremely valuable purpose when integrated into your website, but please don’t call it a blog. Instead, companies looking to… Read…
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Marketing Communications Paradigm Shift: Discoverability
Data, knowledge, communications, know-how, etc. has been on this path since the advent of the Internet. It seems to have picked up steam of late. Information to cultivate knowledge and wisdom (i.e. know-how) has been in the ether since the Universe came into being billions of years ago. Humans gathered that data and put them… Read…
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Keep Your Brand Fresh, Clean & Clear
Why consider a brand adjustment every year? The world + commerce simply move faster and change comes about much quicker. Updates keep you fresh and clean.
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Internet Marketing
After 30+ years of working in and growing with the communication channel we now know as the Internet (it used to be called the ‘world wide web’, i.e. www), it is simply amazing that we still get inquiries and questions from small- to medium-sized companies about Internet Marketing or Digital Marketing as if there is… Read…
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Build Marketing Ahead of Time
Maybe you need to refresh the current state of your marketing practices or you are going to launch a business. Either way you need the inquiries and revenues to start rolling in. Whether an advertising channel makes a promise or your internal team convinces you of quick returns, the reality is that results take time.… Read…
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Fish with Many Lines Because Content is Super Important
This is a recurring issue we keep on coming across with small- to medium-sized businesses that want to take on the 2000-lb gorilla in their industry or marketplace. The challenge is getting a young and successful company that has hit a plateau to perform better to continue to grow and take market share away from… Read…
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We Meet You at Your Level
Whatever your level expertise, we work hard at communicating and explaining work at your level of expertise. There is a time in everyone’s life when you want to make sure you sound as smart as you think you are. We all want our clients and customers to know that you are good at what you… Read…
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Do You Own Your Internet?
Remember Friendster, Myspace, Google+ or Vine? There were and still are a myriad of smaller niche platforms as well. They all went the way of the dodo or melted down into disuse. The Nature of The Internet Whether it is a product of the current global state of affairs, the mindset of people on the… Read…
